Stunts, social updates and content we’ve been talking about this month

Do something worth talking about: February 2018

We love to share and discuss creative campaigns on our #LSWTA (learn something worth talking about) Slack channel. Here’s what got us talking in February.

KFC responds to the #KFCCrisis  

A fried chicken joint without any chicken – the horror. KFC handled the crisis with humor and it paid off. The fast food chain coupled an offline apology in the UK’s The Sun newspaper with the line “FCK, we’re sorry”, a witty social-led tactical execution that kept loyal customers on side. All brands could learn a few things from The Colonel.

Facebook really wants you to come back

Facebook has hit a catch 22, it needs to increase its ad revenue to please investors but also needs to increase user activity. Our guess is that it will introduce more premium content features for brands to invest in. Watch this space and we’ll update you.

Face-swapping, unethical videos and future shock

Hollywood grade face-swapping technology is now available through open source and people can use it to do whatever they want. Are you legally allowed to use someone else’s face? Tom Scott’s video does a great job of looking at this interesting yet terrifying reality.

Password trolls are annoying – behind the login screen

How do you make passwords interesting? LastPass ads put a humorous twist on a boring piece of software. Well worth a watch if you’re in need of spicing up a client proposal.

Google (@google) • Instagram photos and videos

We are huge advocates for user-generated content, you never know what you’re going to get from a fresh pair of eyes with a more objective perspective. Google clearly agrees and asked users to make their own version of its logo. MySuperG allows people to share what they make and get the chance to be the technology giant’s profile picture.

Fan-made football kits that are arguably better than the real thing

Our design team loved this. A fan designed alternative football kits for some of the biggest clubs in the world and they are arguably better than the real thing. Again, this showcased what is possible when you look to the community for inspiration. If this isn’t a great example of user-generated content we don’t know what is.

The 1995 Hubble photo that changed astronomy

This Vox video provides a fascinating insight into not giving up on something, even when it’s performing below expectations. The result? Thousands of galaxies beyond our own which left us feeling incredibly small.

Inside Facebook’s two years of hell

A long article but goes some way to show that longform, investigative journalism isn’t dead. It shares some fascinating insights into Facebook’s inner workings and the way it poorly handled certain social political events.

XXXX marks the spot for Brewdog

We thought this Brewdog piece in the UK’s The Times newspaper showed how a great image can make a dull story a standout one. Simple, striking news photography that reflects a brand’s attitude and grabs reader attention is always something worth talking about. Cheers, Brewdog.

Gastropod looks at food through the lens of science and history

If you’re a fan of listening to podcasts then this is definitely for you. An hour spent listening to the origins of olive oil might not seem immediately useful for clients, but you never know.

10 years later Ratatouille remains a striking allegory of art and class

Remember those films you watched when you were younger, well there was a lot more to them than you thought. This fantastic article peels back Ratatouille on its 10th birthday to reveal that its allegory of art, class and gender inequality still holds true today. And you thought it was a kid’s film.

680K disgruntled Snapchatters have signed a petition to get rid of the new update

This was the month of the Snapchat update and it certainly had us talking. Love it or hate it (definitely the latter) there are clear signs that Snapchat is trying to compete with Instagram by hooking users in for longer. We’re not convinced yet.

That was February, we hope you learned something worth talking about.

Guy Peters
guy@makehoney.com